Our Target Audience
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Evanescence, the band behind the original song
Arguably, teenagers and young adults are our target audience; we are aiming at a generally unisex range of listners aged 13 - 25. The socio-economic range, however is less clearly defined. The band that the wrote the original song, Evenescence has a style of music that has been described as 'gothic metal', so part of our audience would be people inclined towards the gothic. This more likely means that our audience is on the middle-to-upper end of the socio-economic scale, perhaps at the BC1 point.